Come play the “D” game with us
Monday the whole company had its Q3 meeting and we talked about the D “Brand Study” that the Richards Group will be conducting for us over the next few months. They will be doing qualitative and quantitive studies all over Dallas to better understand how our brand is perceived. So here is the game: if “D” was a person, what kind of person would he or she be? My guess would be that when we are at our best our brand is a well-educated, stylish, knows-what’s-happening gay man, who is a foodie, great host, goes out on the town but isn’t desperate about it, keeps up with the Mavs, has a bit of attitude, and is the best friend you could ever have. OMG. I just realized: I work with that guy. Who do you think the “D” brand is?
10 Comments to “Come play the “D” game with us”
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A spoiled, vapid, debt-ridden woman.
Dick Cheney for the win.
For D Home: A classic sophisticate that leans toward traditional tastes
The undereducated suburban housewife, dreaming of cheating on her husband and fantasizing about her girlfriends.
steve, stop playing with your mouse and go to bed. It’s way past your bedtime.
Sorry mom!
The D man would be a metrosexual. He is in tune with his feminine side and has great taste in style and decor. He can get a mani and pedi without blinking an eye, then off to the blinds with his buddies for the “hunt”. I see oh my gosh it’s Sarah Palin’s twin brother (if there was one).
A Highland Park or University Park soccer mom who throws lots of dinner parties, loves to shop, has sharp taste, and just had a facelift.
What am I doing here? How did I get here?
The “D” person is very typical (she thinks) for this area. Great make-up and nails and a good wardrobe and nice car, but only aspires to a McMansion where a perfectly charming home now exists.The house is filled with Haverty’s and Weir’s furniture. She wants everything bigger, better and newer. Charm and grace are a bit too subtle for her. Her politics lean conservative and she is VERY white (because that’s what all the important people are n’est-ce pas?)She doesn’t think about anything too important and controversial subjects are taboo.Vapid, shallow but definitely fun at a party or opening. —-Ouch! you did ask though!