Gift Guide Analysis

No doubt you’ve been studying gift guides in your favorite publications—ours included. Let’s be honest, some are better than others. The good folks at Slate rate a number of them, point out best and worst ideas, and contemplate target audiences for each. This is what they say about Town & Country’s target audience: “The direct descendents of feudal lords, particularly those who enjoyed foxhunting and oppressing their serfs.” In other words: Peggy.